A UK studio designing holiday home interiors, holiday let interiors and coastal retreats. Considered, organic interior design and architecture, shaped around how a second home is actually used: long weekends, full houses, rotating guests, quiet weeks in the off season.
"A holiday home should feel like the best version of where it is."
A holiday home is shaped by a different set of demands. It needs to welcome people who arrive tired, hold a full house at Christmas and a quiet couple in February, and keep its character through the steady rhythm of a let. Our holiday home interior design is made for that life. Calm. Generous. Durable. Unmistakably of its place, whether that’s a Gower coastal retreat, a Cornish bolthole, a Pembrokeshire cottage or a Cotswold barn.
Holiday homes get used hard. Sand, salt, wet boots, full house weekends. We specify for ten years of changeovers, not just the first photoshoot: honest natural materials that soften with wear, finishes that forgive, joinery that takes a beating and keeps its line.
A coastal interior design scheme should feel coastal. A Gower retreat should feel like the Gower. A Cotswold barn should feel like a Cotswold barn. We let the landscape, the light and the local material story shape the palette, so a guest’s first walk through the door feels like an arrival, not a hotel chain.
The plan is drawn around how people actually use a holiday home: long kitchens, generous boot rooms, beds positioned for the view, quiet corners for the parent who got there first. Hospitality grade thinking, dressed as a private home.
Private second homes. Owners shaping a place to share with family and friends, one that holds quiet weekends as well as full Christmases, and feels lived in from the first night.
Holiday lets. Holiday let interiors designed to photograph beautifully, withstand a busy season, and command a premium nightly rate. Robust natural materials, considered storage for guest changeovers, and joinery that takes wear without losing character.
Boutique stays & small operators. Hospitality led commissions where every room earns its keep: coastal boltholes in Cornwall and the Gower, country retreats in the Cotswolds, upland lodges, and farm conversions across the UK.
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A traditional Welsh property on the south Gower coast, reconfigured into a small set of coastal flats. We led the architecture, the planning case and the interiors as one piece of work, so the building and the rooms speak with the same accent. Vaulted ceilings opened up where they could be. Reclaimed timber beams kept where they should be. A material palette pulled from the cliffs and the cove below.
For owners running a property as a let, the design has to do two things at once: feel like a home a guest will pay a premium to stay in, and run smoothly across fifty changeovers a year. We design with both in mind from the first sketch.
That means storage where housekeepers actually need it, robust upholstery that keeps its line under heavy use, lighting layered for evenings as well as listing photographs, and a layout that lets a couple feel cocooned and a family of eight feel comfortably hosted. Architecture and interiors drawn together, so the building, the rooms and the experience read as one.
The result is a quieter kind of luxury: a property that feels grown rather than installed, photographs beautifully, holds its rate, and still feels like somewhere you'd want to spend Christmas.
Studio AROS designs coastal interiors and holiday home interiors across the British coast. Our work tends to gather in a few quiet corners of the country. The Gower Peninsula. Pembrokeshire. The Welsh Borders. Cornwall. The Cotswolds. Places where the landscape and the local material story still carry weight.
The Gower was the UK’s first designated Area of Outstanding Natural Beauty, and the houses that sit well in it share a vocabulary. Limewashed walls. Oiled oak. Soft stone. Weathered timber. Rooms drawn around the cliffs and coves they look onto. Our Gower interior design work is rooted in that vocabulary. Coastal, organic, and unmistakably of the place.
A holiday let lives a different life from a private home. Fifty changeovers a year, full-house weekends, and guests who decide whether to come back inside the first ten minutes. Our holiday let interior design is shaped around that reality: storage where housekeepers actually need it, robust upholstery that keeps its line, lighting layered for both evenings and listing photographs, and a layout that lets a couple feel cocooned and a family of eight feel comfortably hosted.
Organic interiors, in our practice, are rooms shaped around honest natural materials. Lime plaster. Oak. Linen. Stone. Reclaimed timber. The soft light those materials hold. Rooms that feel grown rather than installed. They also wear in rather than out, which matters when a property needs to look as good in its tenth year as in its first.
Whether it’s a private bolthole, a high yield coastal let or a small portfolio of stays, we’d love to hear about the property and how you want it to be used.
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